AI app ads promoting 'objectification of women' banned by watchdog
The ad regulator said it had "zero-tolerance" for ads promoting AI tools that could sexualise or objectify women.
A series of social media adverts for AI apps have been banned by a UK watchdog for promoting "the creation of sexually explicit content and objectification of women".
The Advertising Standards Authority (ASA) said five ads uploaded to Meta platforms for AI companion and video generating apps had objectified and sexualised women, including through harmful gender stereotypes.
One of the ads used sexualised images of a girl under 18 to promote an AI companion app - while others invited users to upload images of their "crush" and turn images into "sizzling" videos.
It presented the synthetic female character as someone users could "customise" and instruct, combining sexualised imagery with childlike clothing and objects.