Al Jazeera Balkans relaunches in new digital-first format
AJB's return is a 'reaffirmation' of the network’s mission to go where the story matters, says its digital director.
Al Jazeera Balkans has officially returned to audiences across the Balkans region, opening a new chapter in its journalism with a digital-first platform.
The launch on Sunday, November 1, marks an evolution of Al Jazeera Balkans (AJB), building on the editorial credibility, regional expertise and distinctive voice that established the brand across the region, while reimagining its journalism for a new generation of digital audiences.
In the weeks leading up to the official relaunch, AJB began publishing across its social media platforms, reconnecting with audiences through coverage of major regional developments, including elections in Serbia and protests in Albania.
“The launch of Al Jazeera Balkans in this new digital form is a reaffirmation of what has always been at the heart of Al Jazeera: going where the story matters, listening to the voice of the voiceless, and giving people the space to tell their own stories.