Aldi boss says some of rivals' loyalty discounts 'dupe' customers
Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, which are hugely popular and used by millions of shoppers.
Aldi's UK boss has accused rival supermarket chains of duping customers in some cases with loyalty discounts that start with "unrealistically high prices" and then drop.
Chief executive Giles Hurley said discounts are helpful "when they're real and when they show realistic reductions", but hit out at what he said were unrealistic reductions which "dupe customers".
Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, which are used by millions of shoppers.
However, operating profits had fallen slightly over the same period, which the retailer said was due to higher staff pay as well as investments in infrastructure and prices.