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Asda hires ex-Morrisons boss in bid to grow firm

David Potts takes charge of Asda, which is based in Leeds, with immediate effect.

BBC Business•

Asda has appointed a former Morrisons boss as chief executive to help lead revival efforts at the supermarket chain.

Asda, which is based in Leeds, said David Potts would take on the role with immediate effect, while current boss Allan Leighton would become non-executive chairman, two years after returning to lead the supermarket chain.

Potts led Morrisons from its Bradford headquarters for eight years until 2023, overseeing a turnaround during which the supermarket chain was bought by US private equity firm Clayton, Dubilier & Rice.

According to Asda, Leighton had planned to step aside from the day-to-day running of the group, after he returned in 2024, more than two decades after serving as chief executive.