Graduates are managing AI - but are they learning much else?
Graduates are spending more time managing AI, but are they missing out on other work experience?
Recent university graduate Lotte Underwood is a public relations executive with a twist - she spends more time using AI than actually doing PR.
Underwood, 25, joined London-based PR agency Fight or Flight in November last year, in the new role of "AI associate" after completing a degree and then a masters in marketing.
She's part of a recently established, dedicated AI team that has built around 30 AI agents. Specific tasks include industry research, client reporting, media interview preparation, helping clients create clearer briefs, and image generation.
For the consultancy's 2026 AI Jobs Barometer, external, it analysed 2.4 million entry-level jobs in the US. It found that the entry-level roles most influenced by AI are now seven times more likely to require traditionally senior-level skills. These include motivational leadership, strategic decision making and team building.