World
Grandparent hugging consent ad pulled after criticism
Jim O'Callaghan described the video as "inappropriate and demeaning to grandparents".
BBC World•
The Irish minister for justice has criticised an advertisement produced by the Dublin Rape Crisis Centre (DRCC) promoting consent, calling it "inappropriate and demeaning to grandparents".
The ad depicts two grandparents enthusiastically hugging a young boy, but when they approach their granddaughter she appears unhappy about the exchange.
The ad, which has since been removed, has attracted criticism and and also received international coverage in publications such as the New York Post.
"We are going to remove the videos from our social media channels while we reflect on whether they are having the positive effect we want them to have."