Business
Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
The cereal giant has changed the recipes for Rice Krispies and Coco Pops, sparking a backlash online.
BBC Business•
Kellogg's has told the BBC the "snap, crackle and pop" sound made by its Rice Krispies may be noticeably quieter after an uproar over the cereal giant's recipe change.
Rice Krispies and Coco Pops are no longer being made with whole rice grains, with the tiny toasted puffs being made using corn flour and rice flour instead.
A Kellogg's spokesperson said retaining the iconic sound had been a "huge focus" when designing the new recipe, but that customers "might notice that the sound may be quieter and not as instant as before".
When Scottish fizzy drink Irn Bru cut its sugar content in 2018, fans famously stockpiled crates of the old version.