Primark finally set to launch home deliveries
The retailer launches the service four years after making its first foray into internet shopping.
Primark has said it plans to launch a home delivery service in Britain, four years after it made its first foray into e-commerce.
The retailer did not say when it expects to launch the service, but it has bought a fulfilment facility in Sheffield to enable it to ship products to homes.
Primark did not sell goods online until 2022, when it launched a click-and-collect service which meant shoppers still had to travel to pick up their purchases.
Aarin Chiekrie, equity analyst at Hargreaves Lansdown, said the introduction of home delivery was likely to boost sales, but added that "running an efficient and profitable delivery and returns service is no easy task, and with Primark's low price point, doing it profitably is even more difficult".