Business
Sir David Beckham nets £38.5m after World Cup ad deals
His stake in DRJB Holdings has entitled him to almost half of its £85.5m in dividend payments.
BBC Business•
Sir David Beckham has netted a £38.5m payout from his sports, fashion, and media business after the 2026 Men's Football World Cup helped it bring in record profits.
The former England star's DRJB Holdings, which includes the Beckham brand, reported an almost £50m profit in 2025, a 46% jump compared to a year earlier. Sales rose from £72.2m to £84m.
The rise was driven by a slew of advertising partnerships struck in the runup to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's.
DRJB paid its shareholders £38.9m, followed by a special £46.6m payment after the end of the financial year.