Business
'Skimpflation' warning as tinned mackerel alternative hits more supermarket shelves
Consumer group Which? has called the sale of jack mackerel, a cheaper, less nutritious species of fish, an example of "skimpflation".
BBC Business•
A growing trend of supermarkets selling a cheaper, less nutritious alternative to tinned mackerel is an example of "skimpflation", a consumer group has said.
Princes - which supplies major supermarkets - has substituted the fish for jack mackerel, an entirely different species also being sold by Lidl.
The switch has been spurred by dwindling stocks of Atlantic mackerel after years of overfishing, with its Chilean counterpart more sustainable and a third of the cost.
Until December 2025, under UK law, Carangidae species could only be marketed as "jack", "scad", "trevally" or "horse mackerel".