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What is the controversy between Real Madrid’s Kylian Mbappe and China?

The French superstar's comments about Mao Zedong have drawn the ire of China, a lucrative market for sports teams.

Al Jazeera•

Real Madrid’s Kylian Mbappe is at the centre of a controversy in China for his comments on late Chinese leader Mao Zedong, which have not only cost him several commercial deals but have also led to state television scrapping La Liga broadcasts.

The backlash highlighted the risks for athletes and brands ⁠in the lucrative Chinese market, where satire about Mao, modern China’s founding leader who ruled the country from 1949 until his death in 1976, remains a social taboo.

Once hailed as a footballing sensation, Mbappe was widely adored in China until the controversy caused outrage among the country’s 1.4 billion people.

Chinese drinks giant Dongpeng said on Tuesday it terminated its contract with Mbappe “with immediate effect”.