← Back to News
Business

Why the 'Temu Range Rover' is such a threat to Jaguar Land Rover

Job cuts come as JLR faces falling sales and intense Chinese competition while trying to switch to electric vehicles.

BBC Business

Jaguar Land Rover's decision to shed 4,000 jobs comes after the carmaker has travelled down a very rough road.

The company has seen sales fall in all of its major markets and has been dealing with the consequences of a devastating cyber-attack that paralysed production last year.

At the same time, it has invested billions in an effort to reinvent itself for an electric future, in which it is likely to face intense competition from aggressively expanding Chinese brands.

Analysts say traditional brands will face an uphill struggle to compete with new rivals, who can sell cars more cheaply and develop them more quickly.