Business
Would you buy branded clothing from your favourite tech firm?
Nvidia, OpenAI and Anthropic are all now selling their own limited edition fashion lines
BBC Business•
For Natalie Fratto, putting on her dark green jumper from US microchip giant Nvidia is like wearing the kit from a favourite sports team.
On the front of the $178 (£132) woollen garment is a cartoonish image of the tech company's boss Jensen Huang.
"I have a New Zealand All Blacks rugby jersey, and I think of my Jensen sweater in kind of the same way," says New York-based Fratto, who runs a tech start-up.
Younes adds that "investors, customers, employees, and everyday people" in more than 60 countries have bought Palantir's gear, which includes a cotton jacket.